SeeMuseums app
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Add museum to wishlist
Explore nearby museums, add favorite museums to the wishlist, and start your next trip from the wishlist.
Listen to artwork story
Engage with vivid, narrative-driven narratives of artworks to deepen your emotional connection.
Dive deeper with tour guide
Ask the AI tour guide to the fullest, when you have questions and want to dive deeper, and save your favorite conversations.
Revisit museums
Access the content you favorited and the notes you took during each visit.
The problem
Imagine you are an art enthusiast, and while traveling in New York, you plan to visit 6 museums. You hope to get some knowledge in advance, but you find that the information for some small and medium-sized museums is quite limited. With confusion, you enter a museum and find that they offer the following types of guided tours:
After returning home, you recall the museum visit just now and find that there are many places you didn't understand, and many places you can't remember. Flipping through the photo album also reveals photos arranged without logical order, which doesn't help your memory at all.
You are not alone!
Based on our research, 30% of visitors to the United States museums have unsatisfied aspects of the visit experience. The three main aspects where they considered as ”negatively impact my museum visit experience” are:
Information inaccuracy
Lack of personalized experience
Poor interaction experience
In further research, we found that a perfect museum visit experience is composed of three parts:
Pre-visit
Onsite visit
Post-visit
And among these three parts, the services that people currently encounter are basically during the onsite visit, and the three tour issues mentioned above also appear in this part. However, it is not enough to solve only this part of the problems.
How might we
Design a seamless and engaging museum visit experience for art enthusiasts by enhancing pre-visit preparation, enriching onsite engagement, and enabling meaningful post-visit reflection ?
How we solve it
Pre-visit
A lot of museum institutions actually provide pre-visit preparation materials, but most ordinary visitors often only start experiencing the exhibitions after arrival. One reason is that many people are unaware of the existence of these materials or do not know how to obtain them; on the other hand, the materials are too wordy, and people have a low willingness to understand the entire content.
In our research, we found a group that typically exhibits good pre-visit preparation.
School and other educational programs
They have
1
A study/guided tour material
2
Activities related to visit
3
Online preview platform
Their goal should be clear
Basic information prep
Visit itinerary planning
Onsite visit
Returning to the four mainstream navigation methods, we find that many museums have done a good job with some, but pain points still exist. I am thinking whether we can combine the four methods, utilizing new technology to form an integrated museum tour guide system.
Voice recording tour
Exhibition built-in theme tour
Mobile-aid tour
A tour guide who can answer questions
AI generates engaging stories
Generate stories according to the theme
The main body is an intuitive digital platform
Thus, the three main issues in this section have also been resolved
Information inaccuracy
Multi-level, multi-modal information provision
Lack of personalized experience
AI generates content tailored to your taste
Tour guide's answers to your questions
Poor interaction experience
Record notes and collect their favorite content
Post-visit
Most museums aimed at the general public do not provide post-visit services, except for collecting some public feedback. Extended exercises for student groups after visits are not suitable for the general public's needs. After a round of user testing, we have listed the following timeline.
Emotion connection
See museums now
